RESEARCH & DESIGN
Michelle Abadie has been asked to design and lay out many books and catalogues throughout her career. She has also been involved with and instigated the research and collation of many books. Her research skills extend to matching the best online marketing tools with the appropriate product.
Michelle Abadie gained excellent research, project management and organisational skills from early in her publishing career whilst working for Emap Media on magazine and directory publications. Her experience includes all aspects of magazine and book production – research, design, layout, print production and marketing.
Marketing is essential in a very crowded world where everyone makes something and they all want to tell you about it. The trick is knowing your audience and finding out where they will be, which blog they read, which social media they prefer, which newspaper they read, on or offline.